ECommerce training

A range of specialist on-site and off-site eCommerce training packages, where our specialists give you and your team modern, practical techniques and technologies for delivering eBusiness services.

Our eCommerce training ensures that your in-house team can benefit from years of eCommerce experience by learning from our specialists.

eCommerce Basics - ideal for startups and small SME organisations

eCommerce Basics sessions cover a diverse range of eCommerce subjects, and deliver an awareness of the tools and techniques required to improve efficiency, sales conversion, search results and more.

Our eCommerce Basics training sessions are aimed primarily at participants working in startups and small SME organisations.  Typically, participants:

• may already have a basic website;
• are looking for explanations of how web technologies can be combined to create a worthwhile and valuable web presence;
• are considering whether an eCommerce website would be appropriate for their business;
• are investigating how to plan their online marketing campaigns;
• have perhaps been updating their website themselves, or in conjunction with a friend or colleague;
• are trying to establish how to go about choosing a reliable website development or online marketing supplier.

We usually run eCommerce Basics training events as open question-and-answer sessions, sometimes around a core theme (Online Marketing, for example), and provide a participative learning environment.  Subjects that are frequently covered  in our general sessions include:

• Basic online strategy-setting
• XHTML, CSS and cross-browser compatibility
• Accessibility and "search engine friendliness"
• Usability and the importance of testing
• Basics of Search Optimisation (SEO) and Search Engine Marketing (SEM)
• How to begin trading online
• Making sense of analytics reports

Events are normally run as a 2hr evening session or a 4hr half-day session, and if possible we limit the number of participants to 12-15.  The facilitator will review the participants' websites in advance, and it is helpful if participants can bring questions with them: there are no prepared notes for these sessions, and everything is geared around the specifics of the participants' own websites.

These sessions are frequently run as part of a wider programme - for example

• We have delivered the eCommerce Basics training session on many occasions as part of the North Edinburgh Business Incubator's business startup training programme.
• Recently we also delivered an eCommerce Basics training session themed around Online Marketing for West Lothian Chamber of Commerce.

eCommerce Basics training can be beneficial as CPD in many industries and can be delivered as an in-house training course focused on a single organisation if required.

We are usually able to deliver eCommerce Basics training sessions at short notice - please ask for details.

If you would like to discuss whether we could deliver a version of our eCommerce Basics training sessions for you, your members, employees or clients please contact Escrivo. If you would like more information or resources from recent training sessions then please visit our resources and feedback page.

eCommerce Technology for experienced business professionals

who need a primer in eCommerce technologies, standards and business processes required to ensure successful implementation of eCommerce and eBusiness solutions that deliver commercially desirable results.

Our eCommerce Technology training sessions are aimed primarily at business professionals who need a primer in the eCommerce technologies, standards and business processes required to ensure successful implementation of eCommerce and eBusiness solutions that will deliver commercially desirable results..  Typical participants include:

• technology professionals seeking training to increase their awareness of eCommerce and eBusiness technologies and their application to business requirements;
• business professionals preparing to become involved in web-based business operations;
• Finance, Marketing and Customer Services Directors, Controllers and Managers preparing to migrate business elements online (or start new online business elements;

We run eCommerce Technology training events as open & participative training sessions although sessions are structured around a series of core themes including:

• Integrating eCommerce solutions with ERP & Accounting (back-office) systems
• Business process integration
• Resource allocation & management
• Measurement and interpretation of results (non-financial)

Based on the attendee list for these events we provide additional content to address specific concerns of the participants, such as:

• Planning & strategy for online operations
• Online Marketing: acquisition, conversion and retention
• Online reputation: issues and actions

Events are run as 4hr half-day or full-day sessions, and if possible we limit the number of participants to 8.  Where appropriate, the facilitator will review the participants' websites in advance, but we expect participants to bring questions with them.

eCommerce Technology training courses can be counted as CPD in many industries, and we can deliver eCommerce Technology course as a bespoke in-house training course focused on a single organisation if required.  We can deliver our eCommerce Technology training as an in-house training session at short notice - please ask for details.

Bespoke eCommerce training - tailored specifically to your requirements,

these sessions can be used to deliver very specific skills We can augment our eCommerce training sessions with consultancy - working with you and your team, on specific projects, to ensure you apply the skills learned in the training environment.

Our bespoke eCommerce training courses can be delivered for any size of organisation.  Typical scenarios where bespoke eCommerce training is beneficial include:

• organisations with an existing eCommerce operation that need to train new staff members;
• organisations introducing eCommerce operations and in need of "conversion" or update training for staff;
• eCommerce operators looking to develop skills and awareness in specific technologies and techniques;

Click here for feedback from recent training sessions

We run our eCommerce training courses as open & participative training sessions.  Course content depends on the client's requirements; sessions are structured around one or more core themes.  Our content is based on experience gained from our client projects and our industry research, and (reflecting the nature of our business) bespoke course content is always developed to present the latest information and developments.

We make sure that there is enough time to address specific concerns of both the organiser and the participants, but courses can be run completely flexibly according to your timetable - we are not limited to 2hr, 4hr half-day, or full-day sessions.

eCommerce Technology training courses can be counted as CPD in many industries, and we can deliver bespoke eCommerce training courses to cover a wide range of subjects, or focused on a single niche, as required.