Cameron Leask, managing director of Escrivo Internet Consulting, presented this half-day basic ecommerce training session as part of the "Essentials for Business" training series run by West Lothian Chamber of Commerce.
"Very informative, delivered at a relaxed pace and well led. Content was chosen by participants, which was a good approach."
The session was themed around internet marketing. However we made sure that all participant questions were covered, and a number of topics were addressed, including:
- The importance of ensuring that internet marketing projects (and website projects generally) are led by the commercial priorities of the organisation, and not regarded solely as "IT projects" or "design exercises";
- Basics of Search Engine Optimisation, including planning & keyword research, URLs, content development and measuring success with website analytics;
- The importance of ensuring that domain registrations and hosting arrangements are properly managed;
- Using Social Networking tools such as LinkedIn and Facebook as part of your online marketing mix.
"Good advice, well presented."
If you'd like to know more about the session or the subjects covered then please contact Escrivo and speak to Cameron.
