Cameron Leask, managing director of Escrivo Internet Consulting, presented this half-day basic ecommerce training session as part of the "Business Training Programme" run by the North Edinburgh Business Incubator.
"It was a relatively small group which gave us all a chance to get involved ... the course was tailored to our needs."
The session was themed around maxmising the value of a website for small and startup businesses. We made sure that all the participants' questions were addressed, including:
- Basics of Internet Marketing and Search Engine Optimisation, including planning & keyword research, Pay-Per-Click (PPC) advertising, URLs, content development.
- The importance of properly managing domain registrations and hosting arrangements;
- Updating your website - when to depend on your website developer, and when to use Content Management Systems;
- Simple techniques for using a website as part of how you do business - not just an online brochure;
- First principles of website accessibility;
- Measuring website performance and success with website analytics.
"Very informative and helpful. An enjoyable course. Thank You."
If you'd like to know more about the session or the subjects covered then please contact Escrivo and speak to Cameron.
