For Arts Organisations

The Arts Sector has some specific challenges for making the best use of technology to support their work and objectives.

Arts organisations have specific technology issues, largely driven by (on one hand) the desire to use current, modern, leading-edge or "trendy" technologies to support their objectives - and (on the other hand) very few technology-aware staff that make it possible to take advantage of those technologies - and no funding to provide training.  

The Ambition programme was created to address this issue by promoting digital skills in the arts. The Ambition team recently announced a "Host Your Own Training" scheme (details here) which provides funding for Ambition Partners and Associates to host digital training courses on relevant subjects.

Our range of courses

We've devised a range of training sessions which Ambition Partners and Associates might want to include in their "Host Your Own Training" plans. All sessions last half a day, and you can mix-and-match to create a full day course if you wish.  These are practical courses, full of real examples and opportunities to ask questions, and absolutely no boring slideware!

Our courses include:

• Prepare your website for an online marketing campaign - covers some of the key concepts you need to consider and practical steps you can take to improve the success of your online marketing.
• Google Analytics I - get to grips with the basics of understanding and using the detailed information this free service provides
• Google Analytics II - advanced techniques for users looking for actionable insights about how visitors use your website
• Make more of email marketing - top tips for how to make sure your email marketing delivers the results you want 
• Working with basic CRM tools - build a digital asset from your target audience by using simple online CRM tools to manage your data.
• Search Optimisation on a shoestring - insight on the basic concepts to ensure that your website performs as well as it can without requiring specialist input - and what to look for when you're specifying a content management tool
• How to make use of a content management tool - Collected experience to help you understand some of the dos and don'ts of using a CMS - and how to tell when you need to send someone for HTML training!
• Question time - an open session on your web-based questions. Ask an experienced internet consultant all your web-based questions!

If you're interested in any of these courses, or have a particular need that we might be able to help you with, please get in touch today.

Please note: During 2010 we worked as a Specialist Advisor with the Ambition Scotland programme.