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Content Management systems
Our proven open-source content management tools are robust and provide easy-to-use features that you can use on a daily basis. Many clients ask us to add bespoke elements to support specific requirements.
At the most basic level, a Content Management System (CMS) allows you to make updates to your website without needing to ask for help from us. However, a CMS website is also essential if you aim to build any kind of online marketing platform, because:
- a CMS makes it easy to manage lots of pages and the links between them (which not only makes life easier for you but is also helpful for SEO purposes)
- a CMS makes it easy to edit or add new pages and content to your website (which means you can react faster if you identify something that really should be mentioned on your website)
- a CMS makes it easier to optimise your website - the basic best practices for search optimisation are built in (which means you can focus on your content rather than the technology)
- a CMS stores your content in a database (which makes it easier to present content in multiple different ways for different purposes - for example as a website, or as a RSS feed, or as a stream of tweets)
These features of CMS websites are fundamental to online marketing, and your Content Management System should therefore be regarded as an essential component of your online marketing platform.
